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ASML’s first job ad
If you’re tiny, it might help to shout that you’re the biggest and the brightest in the business. In 1984, while being a semicon litho outcast, ASML boasted it was a world leader in its field. In the end, the company made this ambition come true.
The headline of ASML’s very first job ad has never passed its expiration date. “Challenge for professionals in various disciplines who want to work at the top,” it says in large font in the Dutch jobs weekly Intermediair of 11 May 1984. It could still be broadcast on any present-day online channel.
The ad covers almost two, A3 pages. “People who want to be considered for this must not be soloists,” it reads alongside a listing of dozens of vacancies for mechanical engineers, electronic engineers, optical engineers and measurement and control technicians. “They have to be able to work with other disciplines… while keeping the big picture in mind. It’s about joining forces in pursuit of one goal.”
 
					
