RFID tags moving towards mass-market consumer goods

Chinese packaging material supplier BSN placed an order at PragmatIC for its ConnectIC product line of RFID labels. BSN intends to deploy the flexible electronic tags as anti-counterfeit solutions for fast-moving consumers goods and online sales, among other things. Until recently, the price of RFID technology was considered too high for such mass-markets. Instead, it was primarily used as brand protection for luxury items such as expensive whiskey and perfume. “PragmatIC’s ultra-low-cost technology will enable us to roll out solutions to a much wider range of market segments than possible with conventional electronics,” said Philip Calderbank, RFID Consultant at BSN.