For technicians, communication can be likened to a black box. They know it’s important: once in a while, they have to deal with that dominant colleague or that coercive boss. But to get things done at their work, the logic of their story is of major importance. Jaco Friedrich, the trainer of , talks about the basics of communicating in the high tech working space.
Those who have been in the high tech world for several years will no doubt have experienced a major crisis at some point in time. One in which everything grinds to a standstill: the integration of the first prototype does not go without a hitch, colleagues sit with their heads in their hands and start to point fingers.
In a major crisis – one in which the company’s survival is at stake – management often resorts to extreme measures. It deletes the entire project or uses rigorous means to get things moving smoothly. A proven recipe for solution is to put together a team of the best experts and system architects. They receive a clear assignment and objective: save the project, at all costs!


