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Bits&Chips talks to Frank Rood

15 January 2026
Reading time: 1 minute

In a series of interviews with Bits&Chips (in Dutch), Frank Rood shares his views on modular working in systems development.

Frank Rood is a trainer, coach and change manager with 23 years of experience in high-tech mechatronic product development. He began his career as a developer, which provided him with a solid understanding of the challenges and dynamics of the development process. Striving for faster progress, more results and improved effectiveness, he took the lead as (project) manager and R&D director.

As a senior consultant, Rood now helps high-tech companies make their products and services more profitable with modularity. In three episodes, he discusses modular working in systems development. Everyone says they do it, but in practice, it’s quite difficult. Part 1: What’s modular working and why does it often go wrong?

This interview series can be watched on Youtube and listened to on Apple Podcasts and Spotify.

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Bits&Chips strengthens the high tech ecosystem in the Netherlands and Belgium and makes it healthier by supplying independent knowledge and information.

Bits&Chips focuses on news and trends in embedded systems, electronics, mechatronics and semiconductors. Our coverage revolves around the influence of technology.

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